CONNECTED TV ADVERTISING BSS SUMMIT CONNECTED TV ADVERTISING BSS SUMMIT

November 16 & 17, 2021
Afternoons

#CTVadsBSS21
 

Connected TV Advertising Brand Suitability Summit

Welcome to the 2021 Connected TV Advertising Brand Suitability Summit – VIRTUAL EVENT
 
Note to All Registrants:
Keep an eye on your inbox for email from "VideoNuze Events" for Zoom links to use as the event dates approach.
 
Connected TV advertising is exploding. eMarketer estimates that in 2021, in the U.S. alone, CTV advertising will exceed $13 billion, and will more than double, to over $27 billion in 2025. Other analysts have forecast even more significant growth, with the U.S. market alone reaching $100 billion by 2030.
 
VideoNuze’s 2021 Connected TV Advertising Brand Suitability Summit will convene the industry’s top thought-leaders to explore all aspects of brand safety and suitability in CTV advertising as well the integral role of Diversity, Equity and Inclusion (DE&I). VideoNuze’s CTV Advertising Brand Suitability Summit is the first and only industry event that is 100% focused on exploring the intersection of all of these critical trends. 
 
Through a combination of keynotes, research presentations, interviews and panel discussions, attendees from throughout the ecosystem will gain a better understanding of the key issues and the most modern solutions. 
 

 
 
(more information on the program and additional speakers coming soon)

Sponsors

Contact For speaking and sponsorship opportunities, please contact:

Will Richmond
Editor and Publisher, VideoNuze
617-699-4459
wrichmond@videonuze.com

REGISTER NOW!

Event Updates

  • 10-6-21 Pixability, FreeWheel, Mediaocean and Roku are First Sponsors of the CTV Advertising Brand Suitability Summit
    Pixability, FreeWheel, Mediaocean and Roku are First Sponsors of the CTV Advertising Brand Suitability Summit
     
    by Will Richmond
     
    I’m thrilled to share the first group of sponsors for VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th. Pixability is the Presenting Partner; Mediaocean is a Gold Partner and FreeWheel and Roku are Silver Partners. Each of these companies is a leader in their particular field within the industry, and each will have an executive speaking at the Summit. I am extremely grateful for their early commitment to the event. All are past partners in VideoNuze events and many of their executives are trusted colleagues and longstanding friends.
     
    The Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of Diversity, Equity and Inclusion (DE&I).  According to eMarketer, CTV advertising will exceed $13 billion in 2021, and will more than double, to over $27 billion in 2025. As CTV advertising gains a larger share of both linear TV and digital ad spending, it is poised to play a more important role in brand suitability and DE&I.
     
    The Summit will convene the industry’s top thought-leaders to dig into all aspects of this complex, vital topic. Through a highly curated program of keynotes, research presentations, interviews and panel discussions, attendees will immerse themselves in all the key issues and how they’re being addressed through modern approaches and solutions.
     
    Please visit the event web site to learn more and to register. I’ll have many more updates in the coming days and weeks. If you would like to learn more about sponsorship opportunities, please contact me. 
  • 10-6-21 GroupM, Horizon Media and UM are First Agency Partners of the CTV Advertising Brand Suitability Summit
    GroupM, Horizon Media and UM are First Agency Partners of the CTV Advertising Brand Suitability Summit
     
    by Will Richmond
     
    I’m really excited to share that GroupM, Horizon Media and UM are the first Agency Partners of VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th. 
     
    GroupM is the largest media investment firm in the world, responsible for more than $50 billion in annual client spending; Horizon Media is the largest independent media agency in the world and UM is the strategic media planning and buying agency arm that is part of the IPG Mediabrands family of agencies. I deeply appreciate their support of this highly relevant first-time industry event.
     
    Agency Partners will have their executives speaking at the Summit, and they will use their best efforts to have colleagues/clients/partners register and attend as complimentary guests. Agency partners will also co-promote the Summit. I have committed to redirecting 10% of sponsorship revenue to Agency Partners to support their DE&I initiatives. 
     
    More Agency Partners will be announced soon. 
     
    The Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of Diversity, Equity and Inclusion (DE&I).  According to eMarketer, CTV advertising will exceed $13 billion in 2021, and will more than double, to over $27 billion in 2025. As CTV advertising gains a larger share of both linear TV and digital ad spending, it is poised to play a more important role in brand suitability and DE&I.
     
    The Summit will convene the industry’s top thought-leaders to dig into all aspects of this complex, vital topic. Through a highly curated program of keynotes, research presentations, interviews and panel discussions, attendees will immerse themselves in all the key issues and how they’re being addressed through modern approaches and solutions.
     
    Please visit the event web site to learn more and to register. I’ll have many more updates in the coming days and weeks. If you would like to learn more about sponsorship opportunities, please contact me
  • 9-2-21 Save the Dates for the Connected TV Advertising Brand Suitability Summit virtual on November 16th and 17th
    Save the Dates for the Connected TV Advertising Brand Suitability Summit virtual on November 16th and 17th
     
    by Will Richmond
     
    Please save the dates for VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th. 
     
    As we all know, connected TV advertising is exploding. eMarketer estimates that in 2021, in the U.S. alone, CTV advertising will exceed $13 billion, and will more than double, to over $27 billion in 2025. Other analysts are forecasting even faster growth.
     
    But there are still many challenges for CTV advertising to achieve its full potential. One of the most significant challenges over the past several years has been “brand safety” - advertisers’ discomfort with having their brands associated with anything but premium, “brand-safe” content. This is a topic we’ve explored deeply at prior VideoNuze CTV Ad Summits.
     
    Beyond the traditional conversations about and solutions to brand safety, there is a more recent focus on “brand suitability” in CTV advertising - how advertisers can optimize their adjacency to particular premium video content, according to specific performance metrics. “Suitability” is a critical evolution in industry vocabulary because it moves the conversation from negative associations of “safety,” to instead focus on the positive nature of appropriate advertising.
     
    Integral to the topic of brand suitability is Diversity, Equity and Inclusion (DE&I). Increasingly, advertisers and agencies recognize that advertising campaigns and the professionals who create and execute them must reflect society’s diversity and its evolving values. Brand building is becoming more purposeful around advancing equity, inclusion and representation. As CTV advertising gains a larger share of both linear TV and digital ad spending, it is poised to play a more important role in brand suitability and DE&I.
     
    For all of these reasons, the time is now right for a first of its kind industry event that is 100% focused on brand suitability and safety in CTV advertising along with the critical role of DE&I. This is VideoNuze’s Connected TV Advertising Brand Suitability Summit’s mission. An opportunity for the industry’s top thought-leaders to convene and dig into all aspects of this complex, vital topic. Through a highly curated program of keynotes, research presentations, interviews and panel discussions, attendees will immerse themselves in all the key issues and how they’re being addressed through modern approaches and solutions.
     
    I’m planning for the CTV Advertising Brand Suitability Summit to feature significant involvement from large ad agencies and advertisers who are leading in both CTV advertising and DE&I. I’m really proud to share that I will be directing 10% of all paid sponsorship revenue to agency partners, or their designated affiliates, to advance their DE&I initiatives. I’m also really excited that a number of the industry’s leading companies have already committed to be sponsors of the CTV Advertising Brand Suitability Summit. If you would like to learn more about sponsorship opportunities, please contact me